ANALYSIS OF THE ANTECEDENTS OF ECOLOGICALLY CONSCIOUS CONSUMER BEHAVIOR AND ITS EFFECT ON GREEN PURCHASE INTENTION

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dc.contributor.authorSargın, Sinem
dc.contributor.authorAkdoğan, Mehmet Şükrü
dc.date.accessioned2025-02-24T16:28:52Z
dc.date.available2025-02-24T16:28:52Z
dc.date.issued2022
dc.departmentFakülteler, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü
dc.description.abstractEnvironmental concerns have been on the agenda of both companies and consumers for a long time and have been the subject of scientific studies. The increase in environmental problems has caused consumers to behave ecologically consciously. Ecologically conscious consumer behavior is expressed as “individuals’ postponement of certain requests and needs for the protection of the environment or giving up these requests and needs, sacrificing some costs.” This study was carried out to examine the underlying reasons of environmentally conscious consumer behavior and whether ecologically conscious consumer behavior leads to green purchasing intention or not. In this study, an online questionnaire was applied to 440 consumers living in Turkey by using convenience sampling method. The questionnaire was applied between 01.05.2021 and 20.05.2021. “The Ethics Committee Approval Certificate” with the number of 195 has been taken on 27.04.2021 from the Ethics Committee of Erciyes University. The data were analyzed through structural equation modeling. The findings of the study show that general environmental knowledge and eco-label knowledge have statistically significant effect on attitude towards environment; the attitude towards environment has a meaningful effect on ecologically conscious consumer behavior and ecologically conscious consumer behavior has an effect on green purchase intention
dc.identifier.doi10.15659/ppad.15.2.1052867
dc.identifier.endpage402
dc.identifier.issn1309-243X
dc.identifier.issn2547-9601
dc.identifier.issue2
dc.identifier.startpage379
dc.identifier.trdizinid516233
dc.identifier.urihttps://doi.org/10.15659/ppad.15.2.1052867
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/516233
dc.identifier.urihttps://hdl.handle.net/20.500.14440/454
dc.identifier.volume15
dc.indekslendigikaynakTR-Dizin
dc.language.isoen
dc.relation.ispartofPazarlama ve Pazarlama Araştırmaları Dergisi
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_TR-Dizin_20250201
dc.subjectİşletme
dc.subjectÇevre Çalışmaları
dc.titleANALYSIS OF THE ANTECEDENTS OF ECOLOGICALLY CONSCIOUS CONSUMER BEHAVIOR AND ITS EFFECT ON GREEN PURCHASE INTENTION
dc.typeArticle

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