ANALYSIS OF THE ANTECEDENTS OF ECOLOGICALLY CONSCIOUS CONSUMER BEHAVIOR AND ITS EFFECT ON GREEN PURCHASE INTENTION
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Tarih
2022
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Environmental concerns have been on the agenda of both companies and consumers for a long time and have been the subject of scientific studies. The increase in environmental problems has caused consumers to behave ecologically consciously. Ecologically conscious consumer behavior is expressed as “individuals’ postponement of certain requests and needs for the protection of the environment or giving up these requests and needs, sacrificing some costs.” This study was carried out to examine the underlying reasons of environmentally conscious consumer behavior and whether ecologically conscious consumer behavior leads to green purchasing intention or not. In this study, an online questionnaire was applied to 440 consumers living in Turkey by using convenience sampling method. The questionnaire was applied between 01.05.2021 and 20.05.2021. “The Ethics Committee Approval Certificate” with the number of 195 has been taken on 27.04.2021 from the Ethics Committee of Erciyes University. The data were analyzed through structural equation modeling. The findings of the study show that general environmental knowledge and eco-label knowledge have statistically significant effect on attitude towards environment; the attitude towards environment has a meaningful effect on ecologically conscious consumer behavior and ecologically conscious consumer behavior has an effect on green purchase intention
Açıklama
Anahtar Kelimeler
İşletme, Çevre Çalışmaları
Kaynak
Pazarlama ve Pazarlama Araştırmaları Dergisi
WoS Q Değeri
Scopus Q Değeri
Cilt
15
Sayı
2
