Nutri-score besin etiketinin yurtta kalan üniversite öğrencilerinin besin seçimine olan etkisinin incelenmesi
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Tarih
2023
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Nuh Naci Yazgan Üniversitesi
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Bu c?alıs?ma, Nutri-Score'un, yurtta kalan üniversite öğrencilerinde, u?ru?nu?n algılanan sag?lığı, tadı ve satın alma niyetine olan etkisini değerlendirmek amacıyla planlanmıştır. Ayrıca hedonik açlığın besin seçimine olan etkisinin deg?erlendirilmesi de amaçlanmıştır. Çalışma, 166'sı (%76,5) kadın, 51'i (%23,5) erkek olmak üzere 217 birey u?zerinde yu?ru?tu?lmu?s?tu?r. Katılımcılara, online anket formu uygulanarak, sosyo-demografik özellikleri, besin etiketlerine yönelik tutumları, besin etiketlerine dikkat etme durumları, beslenme alışkanlıkları, hedonik açlık durumları ve ürünlerin Nutri-Score etiketli ve etiketsiz durumlarına verdikleri cevaplar değerlendirilmiştir. Hedonik ac?lık durumu, Besin Gu?cu? O?lc?eg?i ile saptanmıştır. Analiz sonucunda, "B" harfli üründe, algılanan sağlık için olumlu yönde fark görülürken (p<0,05), algılanan tat ve satın alma niyeti için fark görülmemiştir (p>0,05). "E" harfli üründe, algılanan sağlık, algılanan tat ve satın alma niyetinde olumlu yönde fark görülürken (p<0,05), "C" harfli üründe ise olumsuz yönde fark görülmüştür (p<0,05). Katılımcıların 187'sinde (%86,17) hedonik açlık saptanmıştır. Hedonik açlığı olan bireylerde, "B" harfli üründe, algılanan sağlık için olumlu yönde fark görülürken (p<0,05), algılanan tat ve satın alma niyetinde fark görülmemiştir (p>0,05). "E" harfli üründe, algılanan sağlık, algılanan tat ve satın alma niyetinde olumlu yönde fark görülmüştür (p<0,05). "C" harfli üründe ise algılanan sağlık, algılanan tat ve satın alma niyetinde olumsuz yönde fark görülmüştür (p<0,05). Hedonik açlığı olmayan bireylerde, "B" harfli üründe, algılanan sağlık için olumlu yönde fark görülürken (p<0,05), algılanan tat ve satın alma niyetinde fark görülmemiştir (p>0,05). "E" ve "C" harfli ürünlerde ise, algılanan sağlık, algılanan tat ve satın alma niyetinde fark görülmemiştir (p>0,05). Sonuç olarak, Nutri-Score'un ve hedonik açlığın besin seçimlerinde etkili olduğu görülmüştür. Nutri-Score'un Türkiye'de kullanılması, sağlıklı besin seçimlerini teşvik ederek beslenme alışkanlıklarını olumlu yönde etkileyebilir.
This study was planned to evaluate the effect of Nutri-Score on the perceived health, taste and purchase intention of the product in university students living in dormitories. It was also aimed to evaluate the effect of hedonic hunger on food choice. The study was conducted on 217 individuals, 166 (%76.5) of whom were women and 51 (%23.5) of whom were men. By applying an online survey form to the participants, their socio-demographic characteristics, attitudes towards nutrition labels, attention to nutrition labels, eating habits, hedonic hunger states and their answers to the Nutri-Score labeled and unlabeled status of the products were evaluated. Hedonic hunger status was determined by the Power of Food Scale. As a result of the analysis, while there was a positive difference in perceived health for the product with the letter "B" (p<0.05), no difference was seen in perceived taste and purchase intention (p>0.05). While there was a positive difference in perceived health, perceived taste and purchase intention for the product with the letter "E" (p<0.05), there was a negative difference for the product with the letter "C" (p<0.05). Hedonic hunger was detected in 187 (%86.17) of the participants. In individuals with hedonic hunger, while there was a positive difference in perceived health for the product with the letter "B" (p<0.05), while no difference was seen in perceived taste and purchase intention (p>0.05). For the product with the letter "E", a positive difference was observed in perceived health, perceived taste and purchase intention (p<0.05). For the product with the letter "C", there was a negative difference in perceived health, perceived taste and purchase intention (p<0.05). In individuals without hedonic hunger, there was a positive difference in perceived health for the product with the letter "B" (p<0.05), while no difference was seen in perceived taste and purchase intention (p>0.05). For products with the letters "E" and "C", there was no difference in perceived health, perceived taste and purchase intention (p>0.05). As a result, it has been observed that Nutri-Score and hedonic hunger are effective in food choices. Using Nutri-Score in Turkey can positively impact eating habits by encouraging healthy food choices.
This study was planned to evaluate the effect of Nutri-Score on the perceived health, taste and purchase intention of the product in university students living in dormitories. It was also aimed to evaluate the effect of hedonic hunger on food choice. The study was conducted on 217 individuals, 166 (%76.5) of whom were women and 51 (%23.5) of whom were men. By applying an online survey form to the participants, their socio-demographic characteristics, attitudes towards nutrition labels, attention to nutrition labels, eating habits, hedonic hunger states and their answers to the Nutri-Score labeled and unlabeled status of the products were evaluated. Hedonic hunger status was determined by the Power of Food Scale. As a result of the analysis, while there was a positive difference in perceived health for the product with the letter "B" (p<0.05), no difference was seen in perceived taste and purchase intention (p>0.05). While there was a positive difference in perceived health, perceived taste and purchase intention for the product with the letter "E" (p<0.05), there was a negative difference for the product with the letter "C" (p<0.05). Hedonic hunger was detected in 187 (%86.17) of the participants. In individuals with hedonic hunger, while there was a positive difference in perceived health for the product with the letter "B" (p<0.05), while no difference was seen in perceived taste and purchase intention (p>0.05). For the product with the letter "E", a positive difference was observed in perceived health, perceived taste and purchase intention (p<0.05). For the product with the letter "C", there was a negative difference in perceived health, perceived taste and purchase intention (p<0.05). In individuals without hedonic hunger, there was a positive difference in perceived health for the product with the letter "B" (p<0.05), while no difference was seen in perceived taste and purchase intention (p>0.05). For products with the letters "E" and "C", there was no difference in perceived health, perceived taste and purchase intention (p>0.05). As a result, it has been observed that Nutri-Score and hedonic hunger are effective in food choices. Using Nutri-Score in Turkey can positively impact eating habits by encouraging healthy food choices.
Açıklama
Anahtar Kelimeler
Beslenme ve Diyetetik, Nutrition and Dietetics, Nutri-Score, Besin Etiketi, Üniversite Öğrencileri, Besin Seçimi, Hedonik Açlık, Nutri-Score, Food Label, University Students, Food Choice, Hedonic Hunger
