Sargın, SinemDursun, Yunus2025-02-242025-02-2420242149-49242548-016210.30855/gjeb.2024.10.2.007https://doi.org/10.30855/gjeb.2024.10.2.007https://search.trdizin.gov.tr/tr/yayin/detay/1250020https://hdl.handle.net/20.500.14440/402Sustainability means taking into account the needs of future generations while meeting our own needs. In order for societies and countries to achieve their sustainability goals, individuals, companies and governments have responsibilities. Sustainable consumption behavior is defined as the behaviors that consumers perform in a way to use scarce resources in the most effective way with minimal damage to natural life and eco-system. In order to develop an understanding of sustainability among consumers, it is necessary to know the antecedents that push individuals towards sustainable consumption behavior. Therefore, it is thought that this study will contribute to the marketing managers and the literature. Accordingly, in this study, the effects of environmental ethics awareness, ecological intelligence and love of nature (passion for nature, intimacy with nature, commitment to nature) on sustainable consumption behavior (environmental sensitivity, non-need purchasing, saving, reusability) were examined. The data obtained as a result of the survey conducted on 531 consumers selected by convenience sampling method in Kayseri were analyzed through Structural Equation Modeling. The results show that passion for nature, commitment to nature, environmental ethics awareness and ecological intelligence effect environmental sensitivity; passion for nature and intimacy with nature effect unnecessary purchasing; passion for nature and ecological intelligence effect reusability. It was observed that none of the independent variables were effective on the saving behavior.eninfo:eu-repo/semantics/openAccessBeslenme ve DiyetetikÇevre ÇalışmalarıSosyolojiArticle3132290125002010