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    The Effect of Big Five Personality Traits and Self-Efficacy on the Acceptance and Spread of Fake News in Social Media
    (RDCONF, 2021) Sargın, Sinem; Uyar, Kumru; Özyirmidokuz, Esra Kahya
    The credibility of the news on social media is very low. Fake news has a very negative effect on consumers and brands. In this direction, the purpose of this study is to examine the effect of consumer personality traits and self-efficacy on the acceptance of fake news on social media and the intention to use these news. An online questionnaire was conducted on 408 consumers selected by convenience sampling method. The data were analyzed using the SPSS package program. According to findings, it was determined that extraversion and emotional balance (neuroticism), among the big five personality traits, were effective on the acceptance of fake news; however, the dimensions of openness to experience, agreeableness and conscientiousness were not. Self-efficacy does not have a significant effect on the acceptance of fake news; besides, the acceptance of fake news is effective on the intention to use fake news.