Campaign and Loyalty Management in B2B Field with Deep Learning Methods

Zeki ORALHAN | Burcu ORALHAN

The paper presents a deep learning model for improving customer loyalty management in the business-to-business (B2B) field. In industries where technology is continuously evolving and competition is fierce, it is critical to maintain client loyalty and improve customer satisfaction. To generate a competitive advantage, the project aims to construct a deep learning-supported model to meet these objectives. The research is covered methodologies involving artificial intelligence algorithms such as deep learning to analyze customer behavior and preferences. Customer data was obtained from ERP syst ...Daha fazlası